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Our Mission

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Live Fully. Defy Ordinary. Seize Life.

Memento Mori Labs is a high-philosophy performance brand that empowers individuals to live deliberately through perspective, rituals, and daily action.


We combine ancient truths with modern science to help people reject passive living and build a life that ends empty—of regret, not potential.

 

So here is our mission:

To awaken radical ownership in those who are done drifting—by providing the philosophical perspective, daily rituals, and tools needed to reclaim one’s body, mind, and time.

 

No hype. No hacks. Just small decisions made with intention—again and again—until death finds nothing left unexpressed.

 

And here is our vision:

To become the world’s leading philosophical performance brand—fusing timeless wisdom with modern optimization so individuals can live fully, die empty, and leave no potential behind.

 

This is more than a wellness company. It’s a life alignment movement that will live in homes, gyms, cafés, communities, and legacies.

A Personal Journey to Health

Diego Rhoger isn’t just our founder—he’s the living proof that change is possible. 

 

As a professional chef and entrepreneur, Diego faced serious health challenges: obesity, high blood pressure, diabetes, and a near heart attack. 

 

A wake-up call, compounded by the discovery of sleep apnea and Type 2 Diabetes, set him on a transformative path toward optimal health. 

 

Frustrated by nutrition products made with mediocre ingredients that lost their potency over time, Diego envisioned a better way.

The Turning Point

Embracing the timeless Stoic philosophy of “Memento Mori”—a reminder that life is fleeting—Diego found the ultimate catalyst for change. 

 

He realized that the awareness of our mortality inspires us to act boldly, live mindfully, and make every moment count. 

 

This insight sparked the creation of Memento Mori Labs, where every nutrition product is crafted fresh and tailored to help you thrive.

Memento Mori: Embrace the Present

Rooted in ancient wisdom and elevated by modern science, our philosophy is simple: Cherish every moment. 

 

We fuse time-honored traditions with the precision of advanced research to deliver nutrition that is as potent as it is pure. 

 

With our range of premium products, you’re not just fueling your body—you’re igniting a movement towards a healthier, more intentional life.

"You could leave life right now. Let that determine what you do and say and think."

Marcus Aurelius

Live Fully, Live Better, Live Longer

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“I’ve buried versions of myself that begged for comfort. Adversity didn’t break me—it exposed what I was avoiding. Memento Mori isn’t a slogan. It’s how I learned to stop wasting time pretending I had more of it.”

Diego Rhoger  / Founder of Memento Mori Labs

OUR MANIFESTO

You Are Going to Die. So What Are You Going to Do About It?

 

This is not a typical wellness company.


This is a call to arms.

 

Memento Mori Labs exists for the few who refuse to coast through life half-asleep—numbed by comfort, sedated by routine, shackled by fear. 

 

We are for the wide awake, for those who understand that death is not the end—it’s the ticking clock that gives life its urgency.

 

You were not born to be balanced. You were born to burn with purpose

 

Every product we create is forged with one goal: to help you extract the maximum from your body, mind, and time—before the clock runs out.

 

We don’t sell magic pills. We don’t whisper affirmations.

 

We engineer tools for those who are ready to fight:

  • Against fatigue.
  • Against mediocrity.
  • Against the slow decay of modern life.

Because while the world tells you to slow down, we’re telling you to wake the hell up.

 

This is performance with consequences. Optimization with urgency.

 

Memento Mori is your reminder.


Memento Mori Labs is your weapon.

 

So here’s the real question: Will you drift... or will you dominate?

Embrace the present, nurture your body and mind, and live fully with Memento Mori Labs.

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At Memento Mori Labs, we care

At Memento Mori Labs, we’re not just about nutrition—we’re a dynamic movement fueling a mindful, high-performance lifestyle. Reach out and join our community of bold individuals who defy the ordinary.

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447 Brodaway, New York, NY 10013

+1 (929) 259-6929

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care@mementomorilabs.com

+1 (929) 259-6929

 

Memento Mori Labs LLC

447 Brodway, #2695

New York NY 10013

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. The views and nutritional advice expressed by Memento Mori Labs® are not intended for the purpose of providing medical advice. Please always consult your health care provider if you are taking any medications or have any medical conditions. Individual results may vary.